“Creature Mark”

Objective

To develop a black-and-white graphic translation of an animal, conveying its behavioral & personal characteristics through the principles of line, point, and shape.

After the graphic translation image, to take our “creature mark” a step further, we were to place the mark in a typographic composition that utilized the Fibonacci Proportion.

Photography & Typography

Spring 2024

I chose a tree frog for its distinctive padded toes and natural ability to cling to surfaces—perfect for a visually engaging pose within my composition. I studied reference images to understand its anatomy and brainstormed key physical and behavioral traits to highlight its uniqueness.

initial sketch

Background

Sketches & Digital Iteration

Research & Brainstorm

Final Mark

For the final deliverable, I decided to include implied lines to convey simplicity, tapered strokes for depth, and filled-in ellipses for the tree frog’s toes to emphasize their vital importance in the animal’s life.

Phase Two: Interpretive Phrase

Objective

To place creature mark into a typographic scene with an interpretive phrase encapsulating the creature’s personality, habitat & natural behaviors. I aimed to create a composition that was appealing as well as cohesive, using the Fibonacci proportions.

“Vibrant tree frog camouflaged in bright leaves”

Typeface Experimentation

Digital Iteration

Since tree frogs are known for their ability to climb trees, the goal was to reflect this creature’s special ability. The interpretive phrase aims to put the viewer into a “typographic rainforest” where the tree frog lives and camouflages from predators.